Today Gucci continues to work with value and serve to their clients exclusivity and quality. In 1998 Gucci was named ‘European Company of the Year’, and in 2007 Nielsen Company named Gucci the ‘Most Desirable Luxury Brand in the World’. He brought to the world of Gucci the stiletto, and silk cutout jersey dresses with metallic accents. In 1994 Tom Ford became Creative Director of Gucci, and under his reign he instilled his glamorous vision of the fashion world with the luxurious aspect of the brand. A few of Gucci’s trademarks include the Bamboo Bag with the burnished handle, the green-red-green web stripe, and the legendary interlocking double G logo. The brand developed its Horsebit icon during this time as they had numerous horse-riding aristocrats as clients. Throughout the ‘30s Gucci enjoyed international success with clientele lusting for the equestrian-inspired collection of bags, trunks, shoes, gloves, and belts. He then combined his knowledge of Italian skill and British class, with the help of Tuscan artisans to create sophistication. Inspired by his time in London, Guccio had a vision in which he wished for his brand to have the flair of British aristocracy. Florence native Guccio Gucci founded Italian label Gucci in 1921.
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